For what seems like forever, French skincare has been coveted by everyone from French natives to tourists abroad, perusing the shelves of department stores and pharmacies in Paris, Provence, and beyond. The appeal of French-made skincare is widespread—and for good reason! French skincare has a long-standing reputation for prioritizing clean, quality ingredients and keeping formulas simple but effective. And of course, the effortless beauty of French people only adds to the intrigue and appeal of what their skincare might offer the rest of us.
However, many French skincare products can also come with impressive price tags. While it’s possible to find incredible formulas in a moderate range at local pharmacies, legacy brands like Caudalie and Nuxe can be out of reach for the average shopper. In this post, we’ll introduce you to a new wave of French skincare that is modernizing the category overall and making it more accessible to everyone. But first, let’s cover some important context.
What Is The Cultural Importance Of French Skincare?
The foundation of French skincare is built on the importance of establishing a skincare ritual early in life. From a young age, French people are taught to prioritize their skin health, understanding that prevention is key to maintaining a healthy-looking complexion. This ethos is passed down through generations, creating a cultural appreciation for skincare that goes beyond merely treating skin concerns but embracing skin care as a part of daily life.
French skincare extends beyond the products themselves to the rituals surrounding their application. In French culture, taking time to care for your skin isn’t considered a chore. It’s a simple part of your wellness routine, just the same as eating well and moving your body.
What Makes French Skincare So Desirable?
What sets French skincare apart is its emphasis on natural ingredients and simple but effective formulas. In a lot of ways, French skincare is the original clean beauty! Here are a few reasons it’s so widely desired.
Clean, Natural, High-Quality Ingredients
A defining feature of French skincare is the emphasis on using clean, natural, and high-quality ingredients. French beauty brands often integrate botanical extracts, essential oils, and other plant-based ingredients known for their nourishing and therapeutic properties. These ingredients are often the basis of French formulas.
Simple + Effective Formulas
Generally, French skincare products are designed with a no-fuss, results-driven philosophy. The focus is on creating effective formulas that deliver visible results without relying on complicated routines. This simple approach has made French skincare an appealing choice for skincare beginners and those who like to keep their routines very simple.
And, of course, there is a luxurious appeal to French skincare as well. For decades, the effortless beauty of French people has been celebrated and attempted to be emulated. There are countless headlines and social posts about French beauty secrets or French girl beauty. There is no doubt the mass appeal of French culture and people has driven interest in their skincare products and tips and tricks.
How Can I Get Started With French Skincare?
Here at Provence Beauty, it’s our goal to make French skincare more accessible to people everywhere. We’re modernizing traditional French formulas with clinically-proven skincare actives, budget-friendly price points, and a modern, progressive definition of French beauty. Here’s how we’re doing things differently.
To create the most effective and modern products, we infuse traditional French formulas with clinically-proven actives like retinol, niacinamide, and hyaluronic acid, as well as innovative ingredients like ashwagandha and vegan collagen. Working with an expert chemist, we create products that are gentle on skin—a quintessential element of French skincare—but utterly transformative.
Proprietary Provençal Complex
Every formula we create is also infused with our proprietary Provençal Complex—a blend of five traditional ingredients from the South of France: white mulberry, immortal flower, apricot, pine bark, and plum. Individually, these ingredients offer incredible benefits to the skin—from helping prevent congested pores to reducing the appearance of fine lines. And together, they offer even greater results.
This proprietary blend works in synergy to boost each product's hero ingredient and provides a gentle-but-effective treatment for the most common skin concerns (like breakouts, dullness, and aging) with each use. Essentially, we've added a skincare booster to every single product.
As we mentioned above, aside from a few legacy brands, French skincare can be quite expensive for the average shopper. We saw an opportunity to create modern and affordable French skincare that fits into the budget of students, young professionals, and everyone else who is unwilling to pay $60+ for a single product. So, every product we sell is $25 or less. Our hope is that this allows more shoppers to try—and fall in love with—our next-generation skincare.
Progressive + Inclusive Vibes
Historically, French skincare has catered to a pretty narrow market—even though it has mass appeal. At Provence Beauty, we invite everyone from every background to join our beauty community—and we strive to represent the diversity of those who make it up in all that we do. We’re modernizing the singular viewpoint of French beauty (you know the one: red lipstick, messy hair, bare skin, Breton stripes) to be inclusive of all people who might love French skincare. Box braids, tattoos, high tops, bleached brows, skin tones of all shades. Our definition of French beauty is dynamic, diverse, and different.
Can Affordable Skincare Products Deliver Effective Results?
Oui! 100%i! One of the biggest facades in the beauty industry is the notion that you have to spend top dollar to get formulas that actually work. This is simply not true. We source ingredients from renowned vendors all around the world and work with an expert chemist to create ultra-effective formulas. By manufacturing our own products, we’re able to keep costs low and pass along the savings to shoppers. And that means more people can experience the beauty of modern French skincare—our ultimate goal.
There’s no doubt that there is something very special about French skincare—and we’re thrilled to offer a new perspective that allows more people to incorporate French formulas into their routine! If you’re looking for affordable French skincare, every product in our line—from our clarifying cleanser to our retinol serum—is $25 and under. We’re excited to welcome you to our beauty community and show you a new, modern way to approach French skincare. Because oui, c’est possible.